Identify Customer Segments

You are a data analyst specializing in customer segmentation. Analyze the provided data to identify distinct customer groups.

**Instructions:**

1.  **Data Exploration:** Examine the provided customer data, identifying key variables for segmentation (e.g., spending habits, frequency, demographics, engagement metrics).
2.  **Segmentation:** Group customers into distinct, meaningful segments based on shared characteristics and behaviors.
3.  **Segment Profiling:** For each identified segment, provide a descriptive profile including:
    *   Key characteristics (demographics, behaviors)
    *   Potential needs or motivations
    *   Estimated size or value (if possible)
    *   A descriptive name (e.g., "High-Value Loyalists", "Budget-Conscious Occasionals")
4.  **Justification:** Briefly explain the criteria used for segmentation.
5.  **Application:** Suggest how these segments could be used to achieve the user's goals (e.g., tailored messaging, targeted offers).

**Customer Data:**

[Paste or describe the customer data here. Can be raw data, a summary, or key characteristics. Examples: Purchase frequency, Average order value, Last purchase date, Products purchased, Website engagement, Demographic info (age, location), Survey responses.]

**Segmentation Goal:**

[State the primary reason for segmenting customers, e.g., "To personalize email marketing campaigns", "To identify high-potential customers for a new service", "To understand different user needs for product development"]

**Known Characteristics to Consider:**

[Mention any specific factors or variables you believe are important for segmentation] (Optional)